Core One Creative, Inc. Announces Fender as USA Distributor

Fender Distribution will carry Kr Straps by Core One Creative, Inc. These progressive guitar and bass straps are currently used by musicians such as Eric Avery (former Jane's Addiction guitarist, currently traveling with Alanis Morissette), and members from Slipknot. Fender chose Kr because it fit it's image, and it is growing to be one of their top selling products.

LOS ANGELES, CA July 19, 2004 -- Core One Creative, Inc., located in Los Angeles, CA has made the announcement that Fender will be distributing the Kr Strap products in the United States to Authorized Fender Dealers.

Fender chose Kr Straps as part of the expansion of their distribution services which began this year.

"When Fender was selecting products to carry in our Wholesale Accessories Catalog, we looked for brands that were pushing the boundaries of their respective product types."

Jeremy Brieske, Product Manager of Fender Accessories went on to say, "Kr Straps are totally different than everything else out there. From the look and construction methods to the materials that are used, Kr is truly a unique product."

The progressive straps are currently one of the most successful lines in the catalog. Authorized dealers are responding positively with increasing sales.

The current product line up includes many of the 1.Zero Symbol Straps, the DG.Zero, the Zero.Pro and the 1.Zero:Hemp Strap.

Kr Straps, known for their smooth black Biothane material, which makes them almost indestructible, were introduced to the music community in 2002 as the 1.Zero Strap. The Biothane stitchless material will not break, stretch, or absorb odors.

There are currently 19 models, most with innovative features that are new to the market. For instance, the Zero.Pro has the first patented feature that uses Velcro to secure wireless unit as an attachment. The 1.Zero:Hemp Strap is a 100% Vegan strap with special Kr end pieces that make strap locks un-necessary. This strap actually prompted the PETA organization to feature Kr in their product catalog of animal friendly products.

Guitar and bass players, such as Eric Avery (former Jane's Addiction bassist, currently traveling with Alanis Morissette), Mick Thompson from Slipknot, members of P.O.D, Dan Donegan of Disturbed, and musicians represented by head-banger label Century Media, are currently using the Kr Straps.

The Kr Straps are currently sold in Sam Ash Stores, online through Musician's Friend, by special order at Guitar Center and internationally through distribution channels such as Fernandes Japan and Musik Productiv (Germany, Austria, and Switzerland).

Dealers, new or existing, can contact Fender @ 1-800-488-1818 ext. 5 (Accessories) for more information.

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Contact Information:

Kimmy McCann
213 413 9381
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CORE ONE CREATIVE, INC.